This article caught my eye. It is highlighting the growing popularity of some 'old' and traditional marketing methods that are making a come back.
In the legal stratosphere there is certainly a case for having a physical marketing presence as well as developing your online collateral and presence (such as blogging).
Older customers respond well to direct mail One company keen to complement its online activities with a strong offline presence is adult-only hotel chain Warner Leisure Hotels. Head of marketing Marc Caulfield says physical marketing remains important because most of its customers are over 55, although many also interact with the brand on digital devices. “Their behaviour is firmly rooted in the physical world with 85% of all holidays booked on the phone or at one of our 13 hotels, and just 15% on the Warner website,” he says. “Digital performance goes from strength to strength with ongoing optimisation, but door drops have seen a year-on-year improvement in performance of 39% and direct mail by 35%.”