This is a link to a great article written by Jeremy Over, a partner and lawyer in our corporate team. In the article, Jeremy explains the important factors when valuing a business - in  this case a pub.  It's a great read.

My interest as a marketing person is in the importance of reputation.  In marketing circles we talk about reputation - mainly in the sense of brand and our client base as well as our position (what we want people to perceive / feel about us).  From a day to day marketing perspective, this is associated with a key (THE only?) objective of finding and keeping customers.

It's not surprising to hear from Jeremy how your reputation also matters as a key component of how your business is valued.  

So business owners and marketers alike - pay heed and make sure you are looking after, nurturing and developing your reputation in positive ways.  It will help you today and tomorrow.