Some really good points are made in this article. Good planning at the outset will help you make informed choices on key aspects of your website - CMS platform, technology, integration, design, personalisation etc.
And we all know how important planning is in achieving positive outcomes!
We could have gone with an off-the-shelf system, but we knew that every change down the road would require more assistance from a developer. So we made the very deliberate decision to invest in optimizing our site from the start. We developed a modular system of templates that allow significant flexibility without the need for constant help from our web developers. We also took advantage of filtering and content categorization tools to dynamically link different data sets (lists of authors, topics, etc.) in a variety of places on the site. But perhaps the most important investment was integrating our website with our customer relationship management platform -- as well as a host of other online platforms. This integration ensures we get the most out of every online interaction and allows us to maximize the relationship with prospects and qualified leads.